Marketing automation for beauty and spa businesses
Booking automation, loyalty programs, social-first content — built for the visual-driven, high-frequency business model that beauty + tanning + spa demands.
The beauty & spas marketing problem
We've worked with beauty & spas operators. Here's what keeps breaking.
Instagram IS the storefront
Most beauty / tanning / spa businesses convert primarily through Instagram. Conduit Inbox automates IG DM intake → booking link → reminder cadence.
Booking platforms charge per-booking commissions
Mindbody, Vagaro charge $50-$200/mo plus per-booking fees. Conduit pairs with your existing booking platform but handles the upstream marketing without taking a transaction cut.
Loyalty programs are clunky
Punchh, Belly, Loyalsnap require their own app. Conduit runs SMS-based loyalty: text to opt in, visits tracked, reward redeemed via code at POS.
How Conduit fits beauty & spas
Inbox (IG DM booking funnel)
Auto-respond to IG DMs ("Can I book a spray tan Saturday?") with calendar link, intake form, and welcome sequence.
Outreach (loyalty + reactivation)
SMS loyalty: 5 visits = free service. Reactivation for lapsed clients with personalized offers.
Publisher (UGC + before/after content)
Schedule before/after photos, technique videos, client testimonials to IG, TikTok, Reels. UGC harvested from IG DMs automatically.
Flows (booking + reminder sequences)
Booking webhook from Mindbody / Vagaro / Square Appointments → SMS reminder 24hr + 4hr → post-visit review request.
Link-in-bio (booking + services menu)
Branded link page: book online, services menu, gift cards, gallery. Direct from IG bio.
Docs (consent forms + memberships)
Consent forms for aesthetic procedures via magic-link. Membership signup with Stripe Connect recurring billing.
Why beauty + tanning + spa is the Conduit sweet spot
Beauty businesses run on a particular set of constraints: visual-first content (so Instagram is the storefront), high-frequency service (so reminder + recall is core), small operators (so they can't hire a marketing manager), and high-touch client relationships (so personalization matters more than volume).
Conduit's feature set maps cleanly: Inbox handles the IG DM intake, Publisher handles the visual content, Flows handle the booking + reminder + recall sequences, Docs handle membership signup, Link-in-bio handles the "link from IG bio" pattern that defines the category. All on one contact graph with one bill.
The Bronzly + Conduit story
Bronzly is the SaaS we built for tanning artists — a platform for managing clients, bookings, payments, and content. Bronzly itself runs on Conduit's embed components: the in-app inbox is Conduit Inbox, the scheduling is Conduit-powered, the client communication is Conduit Outreach + Inbox.
That dogfooding pattern is intentional. Conduit is the marketing-ops platform; Bronzly is the vertical SaaS that uses Conduit's primitives. Same playbook applies for any beauty / spa SaaS or vertical platform — embed Conduit modules into your product to avoid rebuilding inbox + scheduling + content from scratch.
Composite scenarios
Hypothetical agency scenarios drawn from real engagements. Names are illustrative.
Bronzly / TanWolfe (founding customer)
Tanning artist platform (founding Conduit customer). Built on Conduit since early Phase 2. Bronzly = SaaS for tanning artists; Bamberg Digital + Conduit power the marketing stack.
Bronzly platform itself uses Conduit Embed for in-app inbox + scheduling components. Tanning artists on Bronzly use Conduit Growth tier for their own marketing.
Composite: 1-chair spray tan artist
Solo spray tan artist, 40 clients/week, runs everything on Instagram. Stack was Square Appointments + Mailchimp.
Conduit Starter ($97/mo) for IG DM auto-response, booking link in bio, SMS reminders. 18% booking increase from faster IG DM response.
Composite: 4-suite med spa
Botox + filler + laser + facials. 4 practitioners, ~1,200 active clients. Heavy Instagram presence. Stack was Mindbody + Mailchimp + Hootsuite + Birdeye.
Conduit Growth replaced Mailchimp + Hootsuite + Birdeye. Mindbody stayed as booking system. Net savings $250/mo + UGC harvesting workflow.
Right-sized pricing for beauty & spas
Solo artists: Starter ($97/mo). Small studios (2-5 practitioners): Growth ($397/mo). Multi-location med spas: Atelier ($997/mo). Typically replaces Mailchimp + Hootsuite + Birdeye + manual IG DM management — net savings $100-$400/mo plus reclaimed time.
beauty & spas — FAQ
- Does Conduit integrate with Mindbody / Vagaro / Square Appointments?
- Square Appointments: native API. Mindbody: webhook + API. Vagaro: webhook. Most modern booking platforms expose enough webhooks to push booking events to Conduit Flows.
- Does Conduit do appointment booking itself?
- Not today. Conduit pairs with your existing booking platform. The Calendly / Acuity-style native booking is on the 2026 roadmap.
- Can clients book via Instagram DM?
- Yes — IG DM auto-response with booking link (your Mindbody / Square page) is the most common entry point. The link click is tracked back to the originating DM.
- Loyalty program?
- Yes — SMS-based loyalty. Clients text a keyword to opt in. Visits tracked in Conduit (via booking webhook). Reward auto-triggered (free service, discount code) at milestone.
- Membership / package billing?
- Conduit Docs ships Stripe Connect with recurring billing support. Sell a 5-pack of services, a monthly membership, an annual unlimited — Stripe handles the recurring charge.
- Consent forms for aesthetic procedures?
- Yes — Conduit Docs sends consent + intake forms via magic-link with e-signature. Audit log for clinical record-keeping.
- UGC harvesting from IG DMs?
- Yes — Conduit can auto-respond to client photos with a permission-grant message. Client replies "yes" → Conduit logs the consent + photo, ready for re-post.
- Migration timeline?
- Solo artist: 1 week. Multi-practitioner studio: 2-3 weeks.