Marketing automation for healthcare clinics
Appointment reminders, patient acquisition, HIPAA-compliant communication — built for clinics that need automation without compromising compliance.
The healthcare clinics marketing problem
We've worked with healthcare clinics operators. Here's what keeps breaking.
HIPAA constrains most marketing tools
Mailchimp, Klaviyo, ManyChat don't sign BAAs by default. Conduit Atelier signs BAAs and applies PHI-aware logging across the platform.
Reminder fatigue from multiple systems
EHR reminders, patient portal reminders, custom SMS reminders — patients get 4 messages per appointment. Conduit unifies the channels.
Patient acquisition is paid-search heavy
Most clinics spend $2,000-$10,000/mo on Google Ads. Conduit attributes the journey from ad click → form → call → booked appointment.
How Conduit fits healthcare clinics
Inbox automation
Auto-respond to common questions (insurance accepted, hours, services) on IG DMs / SMS. Route urgent triage to staff.
Outreach (recall + reactivation)
Annual physical reminders, recall for chronic-disease patients, post-procedure follow-ups. SMS + email cadence.
Docs (intake + consent)
HIPAA-compliant intake forms via magic-link. E-signature, audit log. Co-pay collection via Stripe Connect.
Analytics (per-provider ROI)
Track ad spend → bookings → revenue per provider, per service line. Identify underperforming sources.
Publisher (patient education content)
Schedule patient-education videos and infographics to IG, FB, TikTok. Branded per-provider for multi-provider clinics.
Link-in-bio (booking + telehealth)
Branded link page: book appointment, telehealth login, insurance accepted, patient portal.
HIPAA-aware marketing infrastructure
The bulk of healthcare marketing tools are not HIPAA-friendly. Mailchimp, Klaviyo, Constant Contact, ActiveCampaign — none sign BAAs in standard tiers. Healthcare clinics typically work around this by stripping PHI from email lists (just using name + email, never combining with diagnosis or visit data).
Conduit Atelier ($997/mo) signs BAAs and applies PHI-aware logging across all modules. This doesn't mean you can store PHI in Conduit freely — it means the technical and contractual controls are in place to support marketing operations that touch PHI-adjacent data (appointment times, provider names, service-line categories).
Acquisition vs retention vs reactivation
Healthcare marketing breaks into three motions, each needing different automation:
Acquisition: ad spend → form → call → booking. Conduit Analytics ties this end-to-end so you know which ad source produced which booked appointment.
Retention: 24hr / 4hr appointment reminders, post-visit thank-you with review request, annual physical reminders, chronic-disease check-in cadence.
Reactivation: 6mo / 12mo / 24mo touch sequences for lapsed patients, segmented by reason-for-lapse if known.
One platform, one contact graph, three campaigns running in parallel.
Composite scenarios
Hypothetical agency scenarios drawn from real engagements. Names are illustrative.
Composite: 3-provider primary care clinic
3 PCP + 1 NP, 2,500 active patients. Using SimplePractice EHR, Solv reminders, Mailchimp newsletter. $400/mo on tools.
Conduit Growth ($397/mo) replaced Solv + Mailchimp. Reminder cadence improved (24hr + 4hr SMS + email). No-show rate dropped 18%.
Composite: med spa with aesthetic + wellness
Single-location med spa, 800 clients. Strong Instagram presence. Mix of cash-pay aesthetic + insurance wellness procedures.
Conduit Growth automated post-procedure follow-ups, recall for aesthetic clients (6-month botox cadence), and IG DM auto-response. Bookings up 28% in 4 months.
Composite: 5-location urgent care chain
5 urgent care locations, 800 patients/week each. Heavy paid-search reliance, weak conversion tracking from ad click to booking.
Conduit Atelier ($997/mo). Attribution from Google Ads click → form fill → call → booked appointment now visible per location. CPL dropped 22% from reallocating budget to top performers.
Right-sized pricing for healthcare clinics
Solo / 2-provider: Growth ($397/mo) with BAA signed. Multi-provider / multi-location: Atelier ($997/mo) for unlimited workspaces + BAA. Typically replaces Solv ($300/mo) + Mailchimp + Birdeye + reminder system — net savings often present plus BAA-compliant unified comms.
healthcare clinics — FAQ
- Is Conduit HIPAA-compliant?
- Conduit Atelier signs BAAs and applies PHI-aware data handling. Standard HIPAA controls: encryption at rest and in transit, audit logs, access controls. Don't store treatment notes in Conduit; keep clinical data in your EHR.
- EHR integration?
- EHR webhook integrations available case-by-case. Common: SimplePractice, Athenahealth, eClinicalWorks, NextGen, Cerner. Custom EHR integrations available at Atelier tier.
- Can patients opt out of SMS?
- Yes — STOP / HELP keywords auto-handled. Opt-out written to patient record, suppresses all future marketing SMS.
- Appointment reminders?
- Yes — configurable cadence (24hr, 4hr, 1hr) via SMS + email. Webhook from EHR fires the reminder Flow.
- Co-pay collection?
- Conduit Docs supports Stripe Connect for pre-visit co-pay collection. Patient pays at the time of intake-form completion.
- Telehealth integration?
- Conduit doesn't host telehealth video — pair with Doxy.me, Zoom for Healthcare, or your EHR's native telehealth. Conduit handles the reminder + check-in flow.
- Per-provider branding?
- Yes — multi-provider practices can have per-provider workspaces with separate branding, sender domains, and link-in-bio pages.
- Migration timeline?
- Single-clinic: 2-3 weeks (HIPAA-aware setup adds time). Multi-location: 4-6 weeks.